Layered Luck for Kid's Retail
The layered clothing concept is no stranger to the retail market, but it has become increasingly popular in children’s clothing lines. Not only does a layered approach make sense with kids, but it is also becoming the trend once again, therefore producing higher sales due to multiple items for each outfit. A woven or knit sweater might cover a cotton collar, which in turn may go over a soft colored T-shirt. Three items on one kid, and the child has the comfort of simply removing clothes when he/she is hot and putting them back on if they catch a chill.
Overall sales have increased due to the rise of layer popularity, but layers are also becoming one of the biggest dominating fashions in children’s clothes. Observing the display childrens clothes hanger racks, almost every outfit has some sort of layer effect, and as a result the sales for kid’s tops is outweighing the sale of pants and bottoms in both number and revenue. Though it is typical for upper garments to outnumber bottoms, these garments usually account for less of the actual sales revenue due to their lesser prices. Thus, it is easy to see that layers are definitely having an impact on the retail market. Not only are there more items sold because of layers, but items such as vests and jackets have higher profit margins and are much more likely to be sold to those seeking a layered look for their child. In fact, these margins are often even higher than pants and other bottom garments. Fleeces and sweaters are also among this category of outer layers that are really bringing in the profits.
Some designers and retailers are also mixing layer clothing into single garments with the appearance of layers. Long sleeves sown into short sleeve T-shirts, vests with hoods and arms sown in, and jackets with fleece liners are all attempts to keep the layered look in single garments. These garments are useful for those customers that are more likely to make a single purchase but like the layered look and would spend a little extra for the material. These garments are becoming known as mixed media and they are extremely popular in children’s clothes this season. Some of these “mixed media” are simply employing multiple fabric types to create seemingly multilayered effects.
Take advantage of the layer rage and make sure that your children’s retail inventory is packed with layer options for your customers. Parents love them because it gives them changing options throughout the day, and kids love them because that is what all the other kids are wearing.
About the Author: Ron Maier is the owner of Only Kids Hangers, a leading provider of childrens clothes hangers. For more information, please visit http://www.onlykidshangers.com.
Overall sales have increased due to the rise of layer popularity, but layers are also becoming one of the biggest dominating fashions in children’s clothes. Observing the display childrens clothes hanger racks, almost every outfit has some sort of layer effect, and as a result the sales for kid’s tops is outweighing the sale of pants and bottoms in both number and revenue. Though it is typical for upper garments to outnumber bottoms, these garments usually account for less of the actual sales revenue due to their lesser prices. Thus, it is easy to see that layers are definitely having an impact on the retail market. Not only are there more items sold because of layers, but items such as vests and jackets have higher profit margins and are much more likely to be sold to those seeking a layered look for their child. In fact, these margins are often even higher than pants and other bottom garments. Fleeces and sweaters are also among this category of outer layers that are really bringing in the profits.
Some designers and retailers are also mixing layer clothing into single garments with the appearance of layers. Long sleeves sown into short sleeve T-shirts, vests with hoods and arms sown in, and jackets with fleece liners are all attempts to keep the layered look in single garments. These garments are useful for those customers that are more likely to make a single purchase but like the layered look and would spend a little extra for the material. These garments are becoming known as mixed media and they are extremely popular in children’s clothes this season. Some of these “mixed media” are simply employing multiple fabric types to create seemingly multilayered effects.
Take advantage of the layer rage and make sure that your children’s retail inventory is packed with layer options for your customers. Parents love them because it gives them changing options throughout the day, and kids love them because that is what all the other kids are wearing.
About the Author: Ron Maier is the owner of Only Kids Hangers, a leading provider of childrens clothes hangers. For more information, please visit http://www.onlykidshangers.com.
posted by Only Hangers at 4:29 AM
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